Re: AM: *Marketing Challenge* #4
> 3) I also support earlier recommendations that you "ally" with sites
> that bring relevant traffic in exchange for access to some content that
> you might have. This model is working all over the place.
Thanks for the responses to date. I agree that traditional channels are
important - they are in fact where the bulk of our effort lay. As a secondary
channel, and given that our products are Web based, we would like to do some
partnering with certain sites that may bring the right traffic to us. As a
small company with little brand equity - this may be hard to do with some of
the larger sites - however we believe this can be overcome.
Regarding the point above, which I have seen mentioned here on Ad-market
before...does anyone have an example of the content they are exchanging for
relevant traffic or an example to view which demonstrates this concept in
The Training Place
- Re: AM: *Marketing Challenge* #4, Josh Chernila