Re: AM: *Marketing Challenge* #4
I have an example of a subscription version of this model.
I've been doing some work for Kesmai Corporation here in Charlottesville VA.
Kesmai is a Multi-player gaming company. They run GameStorm, a subscription
online gaming aggregation hub, which showcases their own games (airwarrior,
aliens-online, and on and on) and others such as WarCraft, Quake, and the Heat.net
GameStorm has deals in place with a number of high-traffic online partners to
guide users to GameStorm in exchange for a portion of subscription fees. It's
really a very slick model: GameStorm gets subscribers, Partners get acquistion
The following is one of a number of acquisition sites gamestorm has in place, each
can be co-branded such that users registering through a co-branded page credit the
In this case, anyone registering for GameStorm by way of this page will credit
FOXWORLD with an acquisition - they get fees and a bounty.
The same process works for all of their acquisition pages:
I hope that's a good example for you.
"therefore i am"
Russ Williams wrote:
> Netcom wrote:
> > Russ,
> > 3) I also support earlier recommendations that you "ally" with sites
> > that bring relevant traffic in exchange for access to some content that
> > you might have. This model is working all over the place.
> Hello Ad-Market,
> Thanks for the responses to date. I agree that traditional channels are
> important - they are in fact where the bulk of our effort lay. As a secondary
> channel, and given that our products are Web based, we would like to do some
> partnering with certain sites that may bring the right traffic to us. As a
> small company with little brand equity - this may be hard to do with some of
> the larger sites - however we believe this can be overcome.
> Regarding the point above, which I have seen mentioned here on Ad-market
> before...does anyone have an example of the content they are exchanging for
> relevant traffic or an example to view which demonstrates this concept in
> Russ Williams
> The Training Place