Re: AM: The next Advertising on the Internet meeting
I've been pretty much lurking on this newsgroup for a while. However, I
definitely have an opinion on this one.
The greatest draw on the WWW is that fact that the user is in control.
Users control where they go, what they see and what they want to see. For
the first time, companies are really having to be aware of the interests of
their viewers. When I read this, my first thought was....I love not having
to be bombarded with the normal advertisements like on TV--that's why I
prefer to surf the Web. If I ran into a site that had this kind of
advertising, I'd never go back there again. The biggest draw to me of the
Internet is that I don't have to deal with that "in your face" push
advertising that has been so prevalent in our lives.
I have been very happy to follow banner ads that were on a topic related to
something I was researching and have used those organizations' services.
However, it is my choice if I want to click to their site. The banner ads
are small enough that I can ignore them if I choose to. I personally hope
that it is not successful. I don't look for information on the Internet so
that my search can be "controlled."
Kaleidoscope Designs, Inc.
> From: BilodeauA@aol.com
> To: firstname.lastname@example.org
> Subject: Re: AM: The next Advertising on the Internet meeting
> Date: Saturday, May 30, 1998 10:40 AM
> Hi folks,
> I'll pass this on without comment. What do you think of the concept?
> - Anne Zieger
> Press Bulletin
> FOR IMMEDIATE RELEASE
> see also:
> Major Fast-food Chain To Premiere Full-screen Internet Ads
> At one time or another, web surfers have probably noticed the absence
> national brand advertising on the Internet. The answer to their curiosity
> be traced to the limitations of current space availability on the
> the small banner ads. "This type of advertising, the narrow banner ads
> the click-through methodology common to them, is not appealing to major
> advertisers, " commented Tom Amon, CEO of IC Systems in Santa Ana, Calif.
> But new technology has changed the face of Internet advertising
> newly developed advertising technique, the IC (for Internet Commercial)
> Systems method, results in full-screen, broadcast-style advertisements on
> Internet. The first to premiere the ads is a national fast-food chain
> advertising message will be delivered to a full universe of customers.
> largest aggregate audience is on the Internet, " stated Curt Hutten,
> of IC Systems. "Lack of a broadcast-style medium on the Internet has
> the majors an opportunity to market to millions of viewers, users on the
> Until now. "
> The restrictions imposed by banner ads-and a knowledge of the
> industry and its trends-prompted IC Systems to develop a modern,
> method. IC perfected an ingenious, patent-pending technique to achieve
> screen television-style advertisements that are sought by leading
> soft drinks, fast-food restaurants, national department stores, mass
> merchandiser chains and other principal institutional-type advertisers.
> "The Internet can now cater to and accommodate the 60 percent of
> advertisers in most print and electronic mediums, " Amon said, noting
> majors have all but ignored Internet advertising due to the limitations
> banner ads.
> "A few minutes of television viewing or a quick thumb-through of a
> tells it all, " Amon commented. "Savvy marketers seek mediums that focus
> brand-identity, institutional-style ads that yield a lasting reminder of
> product name or feature. That's what sells products and encourages
> to ask for specific brand names, " he stated.
> Explaining the many benefits of the IC Systems advertising methodology,
> said that, for starters, IC ads offer the lowest possible CPM available,
> full universe of customers who are known to maintain product allegiance.
> said a user can't bypass the full-screen ad because of IC Systems' unique
> commercial firewall protection, and that no special programming is
> existing content.
> He explained that the IC ad technique is revolutionary in concept.
> unique system substantially controls the viewing process when a viewer
> to an IC-controlled site. Before selected content can be accessed, a
> commercial message is displayed in a full-screen format. After the full
> commercial message has been executed, the user's intended content appears
> -screen. "
> IC Systems satisfies a demand among major advertisers for a medium that
> effectively and efficiently achieve brand imaging, one that will offer a
> CPM. "We'll attract the largest aggregate audience possible, " Amon
> "At long last a modern Internet advertising model is available to large
> companies that prefer institutional style ads to enhance brand image, an
> ongoing challenge.
> "In today's advertising industry, about 60 percent of advertising is
> by major companies, such as Pepsi, Coca-Cola, Wal-Mart, Taco Bell,
> Sears and countless others. With the IC Systems full-screen,
> ads, the Internet as a medium is on a par with television and print ads.
> fact, Amon explained, advertisers now have the ability to coordinate ad
> campaigns between television and the Internet or vice versa.
> For additional editorial materials including graphic materials contact :
> IC Systems, Inc. phone: 714/542-0558 fax: 714/542-0432 -