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AM: Ad/Store rates

Subject:     AM: Ad/Store rates
Date:     Mon, 1 Jun 1998 08:51:56 EDT

Greetings Ad Group,

I would love some help here.  I am developing a site called  As part of our service I will provide an online training
equipment store.  I have identified and contacted a number of vendors who I
would like to have in the store as a resource to the Virtualathletes and

Here are some details and related questions for you:

1. One vendor I have asked to be in the store is willing to give me all their
graphics and goodies for the storefront and in return, VA will get 12% of each
sale.  Since the site is new (well, not even live yet) we will also get the
extra benefit of having their good name on our site.  Intially, if vendors
have the material to give VA then I see only asking for a small set up charge
for time.   But, if  VA has to do all the set up and design for another
vendor, then I will charge and have a fee for that based on design &

So far it seems easy.  But, would you suggest a monthly leasing fee as well?
What about the first vendors who are willing to risk with me?  Initially, I
was going to charge $500 per month to lease the space but am beginning to
think that maybe for now the commission on sales should suffice.  Thoughts?

2. This same vendor asked me about our ad pricing.  Hmm. Here is my challenge.
In my business plan I calculated offering a minimal 0.50 per cpm right off the
bat.  But, since the site is not live yet, I am not sure what to say about
pricing.  While I have some great market research saying that people will use
this site,  I cannot guarantee anything yet.   My thought now is to offer free
advertising for the first month the site is live and then 0.50 + as the site
grows.   Any words of wisdom on this for me?

Thanks in advance for your attention.  Have a great day.

Amy R. Peacock

Re: AM: Ad/Store rates, David Smith
Re: AM: Ad/Store rates, Jeff MacConnell

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