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AM: Followup: Telogy Networks email list published

To:     ad-market@netpreneur.org
Subject:     AM: Followup: Telogy Networks email list published
From:     Brian Alpert <balpert@telogy.com>
Date:     Tue, 02 Jun 1998 16:56:40 -0400


All --

For those new to the list, I manage an internet marketing
program at a local software startup, Telogy Networks.
Back in April the Netpreneur/AM discussion list was very
helpful to me in working on a solution to a knotty little
problem I was foreseeing in preparing a permission-based
email broadcast list.

The list's goals are:
- to help establish Telogy as a leader
- increased visibility of the company/product name
- promote useful feedback from participants
- get leads/promote sales

The problem was to develop content that was interesting
and relevant to both Technical Product Managers and also
to the engineering community.  We have a lot of both on
the list; it is an interesting mix in that there are
substantial differences in their worlds, yet also a great
deal of overlap.

The results were great; I got a bunch of helpful responses.
A summary of my conclusions is avalable in the AM archives,
at:
<http://netpreneur.org/ad-marketing/oldarchives/msg00323.html>

Anyway, after a lengthy content gathering process, the first
edition just went out to 111 willing recipients, and I wanted
to share it with the group. You will see it below.

PLEASE feel free to comment.  Your feedback is what helped me
craft this in the first place, additional comments can only
help.

Once again, thanks to all who helped with this, and to those
who work to provide this valuable forum.

--Brian Alpert
Manager Internet Marketing
Telogy Networks, Inc.
<http://www.telogy.com>
<http://embeddedsoftware.com>


***********************************************************
TELOGY NETWORKS, INC.
Home of Golden Gateway(tm) VoIP
EMAIL UPDATE: JUNE 1998
***********************************************************
A brief monthly broadcast newsletter; sent by permission.

Greetings, and welcome to Telogy's first email update.
Most of you are on this list by virtue of having
visited our website (http://www.telogy.com) and
submitted a form, indicating 'yes' that you'd
like to receive such email alerts.

To provide your (always welcome) feedback, or
to unsubscribe, a note back to 'editor@telogy.com'
will do it.

In this update:

I.   CHANNEL DENSITY AND MULTI-CHANNEL CAPABILITIES
     IN VoIP AND FoIP IMPLEMENTATIONS
     A short discussion of two critical success
     factors in Voice and Fax over IP (VoIP, FoIP)
     embedded software solutions.

II.  MOTOROLA SEMICONDUCTOR SIGNS EXCLUSIVE LICENSE FOR
     ACTIVEAIR(tm) WIRELESS
     On May 11, Motorola's Semiconductor Products Sector
     and Telogy announced an exclusive licensing
     agreement for Telogy's ActiveAir technologies.

III. GOLDEN GATEWAY(tm) WEBSITE CONTENT OVERHAULED
     ...and a new 'Partners' section is now available
     on Telogy's website, http://www.telogy.com

***********************************************************
I. CHANNEL DENSITY AND MULTI-CHANNEL CAPABILITIES IN
   VoIP AND FoIP IMPLEMENTATIONS

When evaluating and implementing voice and fax over IP
(VoIP, FoIP) embedded software solutions, CHANNEL
DENSITY and MULTI-FUNCTION CAPABILITY are important
elements of a complete, integrated solution.

CHANNEL DENSITY
Channel density refers to the number of simultaneous voice
channels (traditional analog lines) or DS0s(64 kbps digital
channels) that can be handled by a single Digital Signal
Processor (DSP). Multi-channel capability is important
for optimizing the overall VoIP implementation.

Why is this so important? Channel density directly affects
implementation costs by determining how many DSPs are
required, how much board level real estate is necessary
and how much power is dissipated. The higher the density,
the lower the solution cost.

However in evaluating channel densities it must be assured
that quality is maintained as higher densities are achieved.

During the development process, engineers are monitoring:

* Is the overall quality of each call maintained as
  additional channel processing is added to the DSP?

* What processing capabilities are included for each
  channel?  Functions such as voice activity detection,
  tone detection, playout buffering, jitter buffer
  management and echo cancellation are necessary for a
  quality voice/fax processing solution.

Many basic developmental areas are involved in maximizing
channel density without sacrificing quality: software
implementation techniques, software architecture,
the algorithm optimization approach and DSP operating
system minimization all play key roles in achieving higher
channel/DSP densities.

MULTI-FUNCTION CAPABILITY
Another important feature in embedded software solutions
for VoIP implementations is a multi-function per channel
capability.

"Multi-function" refers to the ability of the embedded
processing software to detect non-voice activity and
process it accordingly. Many implementations that
offer voice, fax and modem capability require that
the software solution support one function or the
other, or require dedicated DSPs per function.

True multi-function solutions treat and process each
channel as a voice channel. It contains processing
capability to continually monitor and recognize fax
and/or data modem tones and process such calls accordingly,
in real time. To invoke this feature, advanced DSP
processing is required to load and execute fax and
modem software in real time, without disabling any
of the other currently functioning DSP processes.

Like channel density, multi-function capability offers
customers lower development and product costs since
they do not have to provide additional hardware to
support several calls.

And, (like channel density) the multi-function capability
must come with no degradation of quality with multiple calls.

Telogy's Golden Gateway software provides customer
products with multi-channel (4 channels per DSP),
multi-function (voice and fax) capabilities.

***********************************************************
II. MOTOROLA SEMICONDUCTOR SIGNS EXCLUSIVE LICENSE FOR
    ACTIVEAIR(tm) WIRELESS
On May 11, Motorola's Semiconductor Products Sector and
Telogy announced an exclusive licensing agreement for
Telogy's ActiveAir technologies.

ActiveAir offers wireless manufacturers a single source
for digital signal processor (DSP) and microcontroller
unit (MCU) software enabling mobile communications.
Motorola will provide ActiveAir with its integrated
wireless semiconductor solutions.

Motorola's Semiconductor Products Sector develops the
essential building blocks to help its customers create
new opportunities in the consumer, networking and
computing, transportation and wireless communications
markets.

For more information, see the following:

Telogy Networks press release
<http://www.telogy.com/promo/press_releases/>

Motorola Wireless Semiconductor Home Page
<http://www.mot.com/wireless-semi>

EETimes article; 5/18/98
<http://www.techweb.com/se/directlink.cgi?EET19980518S0010>

***********************************************************
III. GOLDEN GATEWAY(tm) WEBSITE CONTENT OVERHAULED
     ...AND NEW 'PARTNERS' SECTION INTRODUCED
Telogy's website (http://www.telogy.com) has just received
a substantial infusion of new content, with the upgrade of
the Golden Gateway VoIP embedded software section. New
information includes updated Applications Notes, plus
a new "VOIP Market Overview."

<http://www.telogy.com/promo/golden_gateway/>

In addition, we're proud to introduce a new section
detailing our relationships with some of the top
companies in our industry in a new "Our Partners"
section. Our relationships with Texas Instruments,
RADVision, Wind River Systems and Integrated Systems
are discussed.

<http://www.telogy.com/promo/partners>

***********************************************************
PRIVACY POLICY
We value your participation in this list. Please be assured
your name and email address is collected only for this
one-way distribution list, and will not be sold, rented
or otherwise revealed by Telogy Networks to any other party.
***********************************************************
TELOGY NETWORKS is the Leading Provider of Embedded
Communications Software. Telogy's Golden Gateway software
enables manufacturers to develop connected products that
send real-time voice, fax and data over packet networks.
<http://www.telogy.com>
<http://embeddedsoftware.com>
<editor@telogy.com>
***********************************************************
Copyright 1998 by Telogy Networks, Inc.(R) All rights
reserved. Telogy Networks is a registered trademark,
and Golden Gateway is a trademarks of Telogy Networks,
Inc. ActiveAir is a trademark of Motorola, Inc.