About
Posting List Summaries
What is a
list summary?
Many AdMarketing conversations or threads include
input or recommendations from others. A summary is a roll-up of information or
input gathered from others.
Why
should I post a summary?
Summaries
are posted so that we can share gathered information or input with other
AdMarketers.
What is in a summary? Where
can I find an example?
If asking for referrals, the
summary consists of recommendations, contact information and the person making
the recommendation. Here
is an example. If asking for information, the summary can also
consist of URLs or pointers. Here
is an example. To keep summaries short, it is best to snip and include only portions of the
feedback that you receive. Here
is an example of a summary that includes posts that have been edited
down.
When
do I post a summary?
When asking for
input, it is customary to have folks respond directly to you or to the list. If
folks respond directly to you, it is also customary to post a brief summary back
to the list. For more about posting to AdMarketing, please read the List
Posting Tips.
How
do I post a summary?
Posting a summary is easy. Just send your note to the list
address. Please make sure to begin your subject line with the word SUMMARY, in CAPS. Here
is an example of a subject line for a post that includes a summary:
Subject:
SUMMARY: Discussion List Service for a Non-profit
Where
can I find AdMarketing summaries that have already been posted?
Recent list summaries can be
found in the Resources area of the
Website under "List Summaries." You
can also find them by clicking
here.
Where
can I ask more questions about putting together a summary?
If you have questions about
AdMarketing summaries, please email Mitch.
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