• Email Marketing Products Guide & Articles
• Video & Case Studies
• Marketing Newsletters
• AdMarketing Conversations
• Newsletter Seminar Reports
• AdMarketing Meeting

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The guide was compiled to assist the members 
of the AdMarketing

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Articles by AdMarketers: 
Questions For Assessing Email Solutions Vendors
by: Sharon Tucci, President and CEO of Sling Shot Media.

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  >> Video & Case Studies
(Free registration/login required) 
Rosalind Resnick, CEO of NetCreations,  spoke to netpreneurs at Coffee & Doughnets (Sept., 1999) about "What You Don't Know Can Hurt You" in email marketing. 

• Rosalind Resnick (video)

Case Studies: 

• Dell Wickerson, The Motley Fool 
• Lisa Perlbinder, National Geographic
• Diane Strahan, Careerbuilder

>> Marketing Newsletters
Read recommendations by AdMarketers

Recaps:
How to monetize your list by: Alec Dann
The Art of Growing Your Lists by: Vincent Marsh
Vendor Shoot Out by: Dale Gardner
Email Media Production by: Lora Meisner Success Stories by: Jeff Staples

>> AdMarketing Meeting 

Netpreneur's AdMarketing list met on email campaigns. Here are summaries from that meeting:

• Russ Shaw: how to be successful in email marketing recap by: Barbara Halpern 
• Kim MacPherson: acquisition and retention strategies recap by: Patricia Hader 
• Mike Rodriguez: email campaign tracking recap by: Marie Kish  
  (bonus: Average click-through and conversion rates)