(Last updated 1.24.01)
The AdMarketing list recently had a discussion and offline meeting on e-mail campaigns.
Both the list discussion and offline meeting featured Mike
Rodriguez, of Marketernet,
Russ Shaw, of
MessageMedia and Kim
MacPherson, of Inbox
Interactive, Inc. The following information was compiled by AdMarketers and should give you a deeper understanding of this
Is this information helpful? Tell us what
Articles about the meeting:
E-mail marketing resource
reports by: Kim MacPherson
click-through and conversion rates by: Mike
E-mail Terms You Should Know. From Kim
MacPherson’s upcoming book "Permission-Based
E-mail Marketing That Works!" to be published Spring, 2001.