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Email Campaigns
(Last updated 1.24.01)

The AdMarketing list recently had a discussion and offline meeting on e-mail campaigns. Both the list discussion and offline meeting featured Mike Rodriguez, of Marketernet, Russ Shaw, of MessageMedia and Kim MacPherson, of Inbox Interactive, Inc. The following information was compiled by AdMarketers and should give you a deeper understanding of this topic. 

   
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List discussion 

Offline meeting 

      AdMarketers summarize the panel discussion:

      Articles about the meeting:

E-mail marketing resource guide

Mock tracking reports by: Kim MacPherson 

Average click-through and conversion rates by: Mike Rodriguez

Glossary of E-mail Terms You Should Know. From Kim MacPherson’s upcoming book "Permission-Based E-mail Marketing That Works!" to be published Spring, 2001.


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