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The AdMarketing list recently had a discussion and offline meeting on e-mail campaigns. Both the list discussion and offline meeting featured Mike Rodriguez, of Marketernet, Russ Shaw, of MessageMedia and Kim MacPherson, of Inbox Interactive, Inc. The following information was compiled by AdMarketers and should give you a deeper understanding of this topic. 

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List discussion 

Offline meeting 

      AdMarketers summarize the panel discussion:

• Comments by Panelist Mike Rodriguez by: Marie Kish
• Russ Shaw's email marketing insights by: Barbara Halpern 
• Kim MacPherson's summary by: Patricia Hader 

      Articles about the meeting:

• Back to Basics 2001by: Kim MacPherson
• A 'Must-Visit' for Internet Marketers by: Chris Parente

E-mail marketing resource guide

Mock tracking reports by: Kim MacPherson 

Average click-through and conversion rates by: Mike Rodriguez

Glossary of E-mail Terms You Should Know. From Kim MacPherson’s upcoming book "Permission-Based E-mail Marketing That Works!" to be published Spring, 2001.

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