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Kim MacPherson compiled a mock tracking report for a recent AdMarketing meeting on e-mail campaigns. The following report was done for both an acquisition & retention campaign and includes information for a B2B and B2C mailing. 

Mock Tracking Report by: Kim MacPherson

Updated 01.19.01
Paid Acquisitions Mock Tracking Report: B2C mailing
List Name Delivered Clicks Clickthru Rate Conversion as % of CTR Conversion as % of Total Orders
             
Yesmail - Exotic Travel 3000 234 7.80% 20.09% 1.57% 47
PostMasterDirect - Title, Gender, Email Exclusion 3000 222 7.40% 21.62% 1.60% 48
DeliverE - Online Shopping 5000 204 6.80% 20.59% 0.84% 42
Xcitemail - Hotline Subscribers 3000 216 7.20% 19.91% 1.43% 43
Mypoints - Sweepstakes 3000 162 5.40% 12.96% 0.70% 21
PostMasterDirect - Browser, Zip, Function, Title 3000 273 9.10% 20.51% 1.87% 56
Free Club - Gender, Age, text vs.html 3000 186 6.20% 17.74% 1.10% 33
Eversave - Shopping 3000 186 6.20% 18.28% 1.13% 34
eGreetings - Geography, Gender, Age 3000 252 8.40% 18.25% 1.53% 46
Priceline.com - Geography, Age, Gender 3000 153 5.10% 16.99% 0.87% 26
Grand Total 32000 2088 6.53% 18.97% 1.24% 396
             
Mock Tracking Report for B2C mailing            

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Lead Generation Acquisitions Mock Tracking Report: B2B mailing

List Name Delivered Clicks Clickthru Rate Conversion as % of CTR Conversion as % of Total Registrants
             
Data Communications - HTML 3000 72 2.40% 72.22% 1.73% 52
Data Communications - Text 3000 70 2.33% 70.00% 1.63% 49
Decisionmaker/Cahners 5000 136 2.72% 61.76% 1.68% 84
InformationWeek - HTML 3000 68 2.27% 52.94% 1.20% 36
InformationWeek - Text 3000 46 1.53% 45.65% 0.70% 21
Internet.com - Co-Location 3000 103 3.43% 74.76% 2.57% 77
Internet.com - IT Professionals 3000 48 1.60% 56.25% 0.90% 27
Internet.com - Web Hosting 3000 48 1.60% 39.58% 0.63% 19
InternetWeek - HTML 3000 86 2.87% 50.00% 1.43% 43
InternetWeek - Text 3000 52 1.73% 75.00% 1.30% 39
Grand Total 32000 729 2.28% 61.32% 1.40% 447
             
Mock Tracking Report for a B2B mailing            

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Paid Retention Mock Tracking Report: B2C mailing

             
List Name Delivered Clicks Clickthru Rate Conversion as % of CTR Conversion as % of Total Orders
             
Yesmail - Exotic Travel 3000 294 9.80% 24.30% 1.90% 57
PostMasterDirect - Title, Gender, Email Exclusion 3000 282 9.40% 21.62% 1.60% 48
DeliverE - Online Shopping 5000 264 5.28% 35.29% 1.44% 72
Xcitemail - Hotline Subscribers 3000 276 9.20% 29.16% 2.10% 63
Mypoints - Sweepstakes 3000 222 7.40% 19.13% 1.03% 31
PostMasterDirect - Browser, Zip, Function, Title 3000 333 11.10% 25.83% 2.87% 86
Free Club - Gender, Age, text vs.html 3000 256 8.53% 20.70% 1.77% 53
Eversave - Shopping 3000 256 8.53% 21.09% 1.80% 54
eGreetings - Geography, Gender, Age 3000 312 10.40% 24.36% 2.53% 76
Priceline.com - Geography, Age, Gender 3000 223 7.43% 9.87% 0.73% 22
Grand Total 32000 2718 8.49% 20.68% 1.76% 562
             
Mock Tracking Report for B2C mailing            

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Paid Newsletter Retention Mock Tracking Report: B2C newsletter

             
Newsletter Date Delivered Clicks Clickthru Rate Conversion as % of CTR Conversion as % of Total Orders
             
8/10/00 1616 267 16.52% 17.60% 2.91% 47
8/24/00 2468 281 11.39% 13.52% 1.54% 38
09/07/00 2942 375 12.75% 11.20% 1.43% 42
09/21/01 3038 636 20.93% 16.19% 3.39% 103
10/05/01 4064 926 22.79% 13.07% 2.98% 121
10/19/01 4845 810 16.72% 21.73% 3.63% 176
11/02/01 5211 933 17.90% 15.33% 2.74% 143
11/16/01 5849 974 16.65% 14.78% 2.46% 144
12/07/01 4736 789 16.66% 21.04% 3.51% 166
12/21/01 3549 723 20.37% 20.89% 4.25% 151
Grand Total 38318 6714 17.52% 16.85% 2.95% 1131
             
Mock Tracking Report for B2C newsletter            

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