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AdMarketing News & Information Guide
a work in progress: last updated 8/14/01

Welcome to the AdMarketing News & Information Guide. Here you will find resources and Web site pointers that contain useful information. Many of these resources come from AdMarketing list discussions. These resources are free unless otherwise indicated.

This guide is divided into six sections and is by no means an exhaustive list. Future sections of the guide might include industry groups and market research. The News & Information Guide needs your help! Do you have a correction or addition for the guide? Please tell us about it:

                              Submit your correction or addition

                                  Join the AdMarketing List

Thanks, Mitch Arnowitz 
Morino Netpreneur                                            


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   E-mail Lists, Discussion Groups

The AdMarketing List
From at the Morino Institute, this is a list where regional (MD/DC/VA) and global ad-marketing folks discuss current issues and opportunities. 

Internet Advertising Discussion List
One of the best known advertising lists, moderated by Adam Boettiger. This list is a great place to keep up with current trends.

Internet Sales Discussion List
A sophisticated list for those currently involved in marketing, e-commerce and Internet business. Moderated by John Audette.

Brought to you by the same company that created the LinkExchange banner exchange program. 

The Online Advertising Discussion List
Offers nice digest formatting with summaries given for daily posts.

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   E-Zines, Newsletters

Part of the family, this site offers a weekly overview of the New York new media scene. 

Above the Crowd

A column written by Bill Gurley of Benchmark Capital with topics that have marketing or e-commerce implications.

The E-Marketing Digest Weekly
Published by Webbers Communications, this newsletter focuses on technology and all aspects of online and e-mail marketing.

Guerrilla Marketing Weekly 
A weekly newsletter detailing guerrilla marketing news from the Guerrilla Marketing Web site.

Written by Michael Tchong, the founder of MacWEEK and CyberAtlas. This newsletter includes research and industry gossip. 

Weekly newsletter of the Peppers and Rogers Group focuses on Customer Relationship Management and one-to-one marketing. 

Internet Advertising Report
E-mail roll-up of the week's stories from multiple sources, brought to you by If you pass this newsletter on, you must redistribute it in its entirety.

Potomac Tech Wire
Bills itself as a 'free daily e-mail service that summarizes the most important technology and Internet stories from the greater Washington DC area.'

Web Digest For Marketers
Larry Chase, author of the well known book Essential Business Tactics for the Net, reviews Web sites for his readers.

Who's News Newsletter
Association for Interactive Media's guide to the news makers in new media.

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  News Web sites

AdAge Interactive
The off-line industry standard is a good place to get current account and interactive ad information with a consumer focus. Includes selected articles from the print publication.
Regional publication bills itself as the 'Digital Capital's Source for Internet Information' and is part of the family.

iMarketing News
The Internet marketing area of the DM News site offers news and a direct marketer's take on the Internet.

E-Commerce Times
This free online publication offers original commerce related content and includes relevant job postings. 

Media Central
This site provides both online and off-line information from media and promotional companies with sections on news, features, careers, "how to" and trade shows.

New York Times
Subscription required for The New York Times CyberTimes column.
The CNET news site is well designed and offers technology news broken out by areas of interest.

Select keywords to both customize individual news push and determine frequency. 

This service aggregates various Internet news services and offers a breakdown by sector. HTML or plain text newsletter delivery option also available.
San Jose Mercury News site covering tech news from Silicon Valley. 

The Washington Post
Coverage of the local technology scene is increasing all week but Thursday's print and online editions include TechThursday with all the regional technology, gossip and event information you'll need.

Wired Business News
Wired combines culture with business and offers up-to-date industry news.

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   Resource Web sites Advertising Online's guides are real people that review the sites so you don't have to. Advertising Online includes current links and articles. 

Part of ChannelSeven, this guide offers an easy to use industry breakdown and extensive international Internet advertising and marketing directory., a daily digest of Internet business news, is also part of ad-guide.

This site offers advertising & promotional resources as well as a good Web Ad Primer

A place to keep current with advertising, marketing, and technology news. Offers an e-mail push, news, agency listings, a rich media area, and ad gallery. 

Bills itself as 'The Ultimate Resource for Doing Business Online' featuring a daily e-mail push, columns and a search engine. 


This site bills itself as the 'Web marketer's guide to online facts since 1996'. With valuable statistics and Web marketing information, it is a good place for online research.

This site pulls together stats, news, and also aggregates, filters, organizes and analyzes data from hundreds of leading research sources. 

Each week this site features new Case Studies, practical knowledge, plus contests for free marketing books.

NUA Internet Surveys
News, online statistics and trend analysis are categorized in 16 industry sectors with sections on society, tools and demographics.

Search Engine Watch
Led by Internet consultant Danny Sullivan, this site has everything you need to know about search engines and driving traffic to your site. 

Web Marketing Today
Many business, commerce, and marketing resources are offered, along with a leading free twice monthly newsletter published by Dr. Ralph F. Wilson.

A leading tech portal--technology, commerce, business news and views are found here. This site also includes AnchorDesk.

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   Print Publication Web sites

The following print publications also have Web sites.

Adweek Online
Interactive news brought to you by this well known brand and traditional publisher.

Business 2.0
An industry business publication--the Web site includes select articles from the print publication.

Business Forward
A regional
publication for the Greater Washington technology community.

Fast Company
The print publication and Web site offer information for the new economy, community and offline events.

Internet World
Leading news publication where marketing & technology come together. Also offers business-business reporting.

The newsmagazine for the nation's technology capital, published twice monthly by Post-Newsweek Business Information.

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   Career Web sites

Regional (MD/DC/VA) strategic opportunities are offered for netpreneurs.

Ad Age/Monsterboard Job Bank
This co-branded advertising job search site is industry specific.

Association for Interactive Media/AIM Job Service
Daily e-mail push that includes marketing/business development jobs.

This service allows you to pick your dream job. When a suitable job becomes available, it is pushed out to you via e-mail.

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