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AdMarketing recent discussion: 
"How Marketers Use Interactive Tools"
(Last updated 8.3.02) 

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Interactive Tools

The AdMarketing list recently had a discussion on how marketers are using interactive tools. 
The Online Community Report recently wrote about the conversation. Through this conversation,
AdMarketers explored interactive tools being used to acquire prospects, retain customers, and build better relationships. Some of the tools being used by marketers are: lists, forums, polls & surveys, chat/events, calendars, and instant messaging. 

Discussion introduction

Posts from the experts

Discussion thread summaries

Resources (needs your input!)




Posts from the experts

Several guests participated in this special AdMarketing discussion. These guests are experts in the areas of interactive tools, marketing, and community building. Following are their posts. 

How marketers use interactive tools: forums 
by: Michael Moore, Infopop Corporation

Marketing with chat
by: Eric Olinger, Akiva - Idea Technologies

IM and marketing
by: Todd Tweedy, The Tweedy Group 

Market Research and Interactive Marketing
by: Camilo Wilson, Cogix 

Interactive tools and Online Customer Service
by: Kartik Ramakrishnan, QUIQ 


First steps at Cisco
by: Cliff Figallo, SociAlchemy  

Community experiences at craigslist
by: Craig Newmark, craigslist



Discussion thread summaries

Following are summaries of discussion threads from the conversation. 

Is too much talk a good thing?  

Can bad buzz change a company's mind?
 

Marketing with chat and IM

Market Research & Online Customer Service


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