The AdMarketing list recently had a discussion on
how marketers are using interactive tools.
The Online
Community Report recently
wrote about the conversation. Through
this conversation, AdMarketers explored
interactive tools being used to acquire
prospects, retain customers, and build better relationships. Some of the tools being used
by marketers are: lists, forums, polls & surveys,
chat/events, calendars, and instant messaging.
Discussion
introduction
Posts from the experts
Discussion thread summaries
Resources
(needs your input!)
Posts from the experts
Several guests participated in this special AdMarketing discussion. These
guests are experts in the areas of interactive tools, marketing, and community building.
Following are their posts.
How marketers use interactive tools: forums
by: Michael Moore, Infopop
Corporation
Marketing with chat
by: Eric Olinger, Akiva
- Idea Technologies
IM and
marketing
by: Todd Tweedy, The
Tweedy Group
Market Research and Interactive Marketing
by: Camilo Wilson,
Cogix
Interactive tools and Online Customer Service
by: Kartik Ramakrishnan,
QUIQ