The AdMarketing list recently had a discussion on how marketers are using interactive tools. 
The Online Community Report recently wrote about the conversation. Through this conversation, AdMarketers explored interactive tools being used to acquire prospects, retain customers, and build better relationships. Some of the tools being used by marketers are: lists, forums, polls & surveys, chat/events, calendars, and instant messaging. 

Discussion introduction

Posts from the experts

Discussion thread summaries

Resources (needs your input!)

Posts from the experts

Several guests participated in this special AdMarketing discussion. These guests are experts in the areas of interactive tools, marketing, and community building. Following are their posts. 

How marketers use interactive tools: forums 
by: Michael Moore, Infopop Corporation