The CONNECTIONS
2001 Conference was held in Washington, DC.
(July, 2001). This conference was produced by the Newspaper
Association of America's New Media Federation. Although the
press hailed it as the year of the "dotbomb," many
online publishers continue to thrive and generate new sources of
online revenue for their traditional businesses. AdMarketers
attended various conference days, read
the recaps.
The "E-mail
Newsletter Tactics Seminar" was held in Reston, VA.
(June, 2001). This seminar was produced by Internet.com.
At this two-day event, profit and non-profit publishers,
associations and organizations learned best practices on how to
use e-mail newsletters as a profit center and as a promotional
tool to enhance brand awareness. AdMarketers attended various
panel discussions, read the
summaries.
The "Strategic Online
Communications Seminar" & half-day "Online PR for
Startups and Small Companies" workshop was held in
Washington, DC.
(December, 2000). Both events were produced by Phillips
International, Inc. and included strategies to help manage
online PR efforts. AdMarketers attended various seminar &
workshop sessions, read the
summaries. |
