The "Strategic Online Communications Seminar" & half-day "Online PR for Startups and Small Companies" workshop was held in Washington, DC. (December, 2000). Both events were produced by Phillips International, Inc. and included strategies to help manage online PR efforts. 

AdMarketers attended various seminar & workshop sessions, following are summaries attendees filed for the AdMarketing list.

Seminar & Workshop summaries:

Positive Buzz or Buzz Kill? PR News seminar summary by: Marie Kish 

Generating Maximum Returns for Your Online Investment by: Deb Goldman 

Media Relations: Making Online im-PRESS-ions by: Robin Payes 

Online Crisis Management: What You Don't Know Will Hurt You by: Kate Conradt

Online PR for Startups & Small Companies by: Lois Carter Fay