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The Morino Institute's and UUNET Present:

Cluetrain: The End of Business as Usual 0307/2000  Washington, DC

Map and directions

Event Producers
The Morino Institute

Lead Partner

Community Partners
America Online
Network Solutions
The Staubach Company
Hunton & Williams
Steve Walker & Associates




It's the New Economy.
And it's the end of business as usual.

Markets are conversations. And this conversation started online as the Cluetrain Manifesto.

It continues online and offline. Talk about networked markets. Hyperlinked organizations. The decentralization of time. The meaning of voice. Story telling. Personalization. Talk to each other.

It's a netpreneur community conversation.

The Buzz
Speaker Bios
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Rave Reviews

The Buzz

The End of Business as Usual 

Featuring:  Christopher Locke, David Weinberger
Co-authors of: The Cluetrain Manifesto

Moderator:  Thomas  Petzinger, Jr.
Foreword:  The Cluetrain Manifesto 

Catch the Cluetrain at this Netpreneur monster event to learn, connect, be inspired, and participate in what is now a vibrant and powerful conversation that is challenging all of the long held assumptions about the very nature of running a business. Markets are conversations, not canned messages and positioning statements. And they are sharing knowledge at lightening speed. Markets are getting smarter faster than most companies.  If you're not engaged in the conversation, you are missing the train. Join us as we delve deeper into the new order of business in the digital world with some of the liveliest voices on the Web. Consider this your wake-up call. 

This event is made possible at no charge to the netpreneur community by Event Producers at the Morino Institute and UUNET, our Lead Partner Blackboard our Community Partners: America Online, Network Solutions, The Staubach Company, Hunton & Williams and Steve Walker & Associates.

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Go to: Summary | Transcript | Video | Speakers |  Resources | Back to Archive  

Go to: Summary | Transcript | Video | Speakers |  Resources | Back to Archive  

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