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Speaker Bio:
Dr. Jeffrey Sampler
London Business School





Jeff Sampler is an Associate Professor of Information Management and Strategy at the London Business School and a visiting professor at The Wharton School. He is currently researching the Internet as a driving force in the transformation of many industries, with particular emphasis on small start-up firms. His articles have been featured in Accounting, Management and Information Technology, MIS Quarterly, Sloan Management Review, Strategic Management Journal and Fortune Magazine, and he has appeared on BBC Radio and CNBC.

He is also a well-known consultant on eCommerce strategy to global companies such as PWC-Europe, Nokia and Pearson.

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