If You Build It,
Will They Come?
Product Strategy and Management Insights
: Talking Product Strategy with Phil Carrai
Product Development and Management Association
Content and discussion from product development
and management thought leaders
- Product Strategy for High-Technology Companies:
Accelerating Your Business to Web Speed
by Michael E. McGrath, October 12, 2000
"How high-tech companies can use product
strategy and product platform strategy for competitiveness,
profitability, and growth in the Internet age."
- Positioning: The Battle for Your Mind
by Al Ries and Jack Trout, December 28, 2000
A classic, back-to-basics book for product
management, marketing and branding.
- Product Innovation Strategy Pure and Simple:
How Winning Companies Outpace Their Competitors
by Michael Robert, June 20, 1995
Strategy for creating and launching new
- Winning at New Products:
Accelerating the Process from Idea to Launch
by Robert Gravlin Cooper, June 5, 2001
Strategy and process for product development
- Product Leadership:
Creating and Launching Superior New Products
by Robert Gravlin Cooper, May 2000
"A systematic approach to the strategy and
tactics of product development."
Top 5 Myths of Product Management
By Larry Roshfeld