If You Build It, Will They Come?
Product Strategy and Management Insights

• Netpreneur Online Conversations: Talking Product Strategy with Phil Carrai
• Product Development and Management Association
  Content and discussion from product development and management thought leaders

• Product Strategy for High-Technology Companies: Accelerating Your Business to Web Speed
  by Michael E. McGrath, October 12, 2000
  "How high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age."
• Positioning: The Battle for Your Mind
  by Al Ries and Jack Trout, December 28, 2000
  A classic, back-to-basics book for product management, marketing and branding.
• Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors
  by Michael Robert, June 20, 1995
  Strategy for creating and launching new products.
• Winning at New Products: Accelerating the Process from Idea to Launch
  by Robert Gravlin Cooper, June 5, 2001
  Strategy and process for product development success.
• Product Leadership: Creating and Launching Superior New Products
  by Robert Gravlin Cooper, May 2000
  "A systematic approach to the strategy and tactics of product development."

Article

The Top 5 Myths of Product Management  
By Larry Roshfeld

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