Sizing
and Validating Market Opportunities
May
30, 2002
Capital
Hilton, Washington, DC
Online:
Market
Research for New Ventures
by
Bill Rus, Venture Analytics, Inc.
http://haas.quimbik.com/files/Market_021302.ppt
A
slide presentation about market research, new product validation
and competitive intelligence for new ventures and corporate growth
How
to Optimize the Marketing Section of Your Business Plan
by Mike Grandinetti, MarketSoft
http://50k.mit.edu/resources/foundersworkshop/Grandinetti.pdf
A
presentation of key marketing strategy issues, including goals,
historical lessons, underlying analysis, and tips on presentation.
Netpreneur’s
Research Desk
http://netpreneur.org/resources/researchdesk.html
Pointers
to sites where you can find market data and other industry
information, including links to many prominent research firms and
analysts.
Books:
Competitive
Strategy: Techniques for Analyzing Industries and Competitors
by
Michael E. Porter:(Free
Press;1998)
Provides a
framework to assess industries, understand competitors and choose
competitive positions.
Forecasting
and Market Analysis Techniques
by George J. Kress
and John R. Snyder (Greenwood Publishing Group; 1994)
Describes
key techniques for forecasting sales and analyzing markets, as
well as methods for identifying the potential in markets,
procedures for segmentation, and market analysis tools.
A
Good Hard Kick in the Ass: Basic Training for Entrepreneurs
by Rob Adams (Crown; 2002)
A
“systematic destruction of misconceptions” entrepreneurs have
about starting a company, based on the principal of market
validation.
Market
Driven Strategy: Processes for Creating Value
by George S. Day (Free Press; 1999)
On
formulating and implementing competitive strategy "in the
trenches" at the business-unit level.
Inside
the Tornado: Marketing Strategies from Silicon Valley's Cutting
Edge
by Geoffrey A. Moore (HarperCollins; 1999)
Explains
the market dynamics behind the hypergrowth of high-technology.
