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Sizing and Validating Market Opportunities

May 30, 2002
Capital Hilton, Washington, DC

Online:

Market Research for New Ventures
by Bill Rus, Venture Analytics, Inc.
http://haas.quimbik.com/files/Market_021302.ppt
A slide presentation about market research, new product validation and competitive intelligence for new ventures and corporate growth

How to Optimize the Marketing Section of Your Business Plan
by Mike Grandinetti, MarketSoft

http://50k.mit.edu/resources/foundersworkshop/Grandinetti.pdf
A presentation of key marketing strategy issues, including goals, historical lessons, underlying analysis, and tips on presentation.

Netpreneur’s Research Desk
http://netpreneur.org/resources/researchdesk.html
Pointers to sites where you can find market data and other industry information, including links to many prominent research firms and analysts.

Books:

Competitive Strategy: Techniques for Analyzing Industries and Competitors
by Michael E. Porter:(Free Press;1998)
Provides a framework to assess industries, understand competitors and choose competitive positions.

Forecasting and Market Analysis Techniques
by George J. Kress and John R. Snyder (Greenwood Publishing Group; 1994)
Describes key techniques for forecasting sales and analyzing markets, as well as methods for identifying the potential in markets, procedures for segmentation, and market analysis tools.

A Good Hard Kick in the Ass: Basic Training for Entrepreneurs
by Rob Adams (Crown; 2002)
A “systematic destruction of misconceptions” entrepreneurs have about starting a company, based on the principal of market validation.

Market Driven Strategy: Processes for Creating Value
by George S. Day (Free Press; 1999)
On formulating and implementing competitive strategy "in the trenches" at the business-unit level.

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
by Geoffrey A. Moore (HarperCollins; 1999)
Explains the market dynamics behind the hypergrowth of high-technology.

 

 

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