President and CEO
The Electronic Newsstand, Inc.
Before joining The Electronic Newsstand, Inc.
in 1996, Mr. Hecht led the editorial team of Tripod, an acclaimed Web service that
launched in 1994. Hecht is an alumnus of Harvard University, and lives in Washington, D.C.
About The Electronic
The Electronic Newsstand, Inc. is a media company specializing in the distribution of
electronic information and sales of magazine subscriptions. Enews.com is the number one
Web site dedicated exclusively to the world of print magazines. Founded in 1993, the site
has grown to become the Web's largest and most diverse magazine-related resource. The
enews.com affiliate program has some 2,000 participants. Enews.com is headquartered in
Washington, DC and has relationships with BarnesandNoble.com, Lycos, Cendant's NetMarket,
and CMG's Planet Direct.
Co-founder and Executive Vice President
Be Free, Inc.
Prior to co-founding Be Free, Mr. Gerace was a
senior business analyst at the Harvard Business School, where he authored case studies
(including The National Information Infrastructure and the Internet), assisted
with MBA course creation (Managing in the Marketspace), and was responsible for electronic
learning technology. During his tenure at the Harvard Business School, he also served as a
management consultant to several firms. Mr. Gerace received a Bachelor of Arts in Social
Studies, magna cum laude, from Harvard University in 1993.
About Be Free, Inc.
Be Free, Inc. is a leading provider of online affiliate network technology. Be Free's
branded affiliate networks help online retailers drive revenue by selling products in
context on affiliate Web Sites. Customers include Network Solutions, barnesandnoble.com,
Electronic Newsstand, GoTo.com and Travelocity.