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Event Bios
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Speaker Bios:
Brian Hecht
President and CEO
The Electronic Newsstand, Inc.

Before joining The Electronic Newsstand, Inc. in 1996, Mr. Hecht led the editorial team of Tripod, an acclaimed Web service that launched in 1994. Hecht is an alumnus of Harvard University, and lives in Washington, D.C.

About The Electronic Newsstand:
The Electronic Newsstand, Inc. is a media company specializing in the distribution of electronic information and sales of magazine subscriptions. is the number one Web site dedicated exclusively to the world of print magazines. Founded in 1993, the site has grown to become the Web's largest and most diverse magazine-related resource. The affiliate program has some 2,000 participants. is headquartered in Washington, DC and has relationships with, Lycos, Cendant's NetMarket, and CMG's Planet Direct.


Thomas A. Gerace
Co-founder and Executive Vice President
Be Free, Inc.

Prior to co-founding Be Free, Mr. Gerace was a senior business analyst at the Harvard Business School, where he authored case studies (including “The National Information Infrastructure and the Internet”), assisted with MBA course creation (Managing in the Marketspace), and was responsible for electronic learning technology. During his tenure at the Harvard Business School, he also served as a management consultant to several firms. Mr. Gerace received a Bachelor of Arts in Social Studies, magna cum laude, from Harvard University in 1993.

About Be Free, Inc.
Be Free, Inc. is a leading provider of online affiliate network technology. Be Free's branded affiliate networks help online retailers drive revenue by selling products in context on affiliate Web Sites. Customers include Network Solutions,, Electronic Newsstand, and Travelocity.


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