Battle For Internet Consumers:
How Companies Must Change To Win
Modahl, Forrester Research
1999, 7:00 am, Hyatt Regency Bethesda
Psychographics? The new way to segment customers is Technographics, according to Forrester
Research. Built on interviews with
more than 250,000 Americans, Technographics divides consumers into 10 sharply identified
segments based on differing attitudes toward the Net. The Battle for Internet Consumers
looks at the ways in which consumer behavior on the Internet is changing.
And what does this mean to a netpreneur? Understanding how different
consumers will use e-commerce can help you shape company strategies, uncover market
opportunities and enable you to plan for change in this fast changing industry.
Join us for an informative presentation from an industry
expert, followed by an interactive Q&A session and learn about companies who have done
a good job of appealing to mainstream consumers, and see how .coms must prepare to fight
for survival as the competition from traditional companies heats up.
Vice President of Research,
Forrester Research, Inc.
your questions in advance
7:00 am Networking, Registration, Coffee & Doughnuts
8:00 am Program starts
One Bethesda Metro Center
Bethesda, MD 20814
car: pay garage on site
By Metro: Bethesda (Red line))
Map showing the event location
Interactive directions to the event
Netpreneur Program is here to make a difference and the best way to do so is to talk with
you and hear about your successes, problems and issues affecting your business. These
informal networking and information sessions give netpreneurs the chance to exchange
ideas, experiences and knowledge. And, they give us the chance to meet you!
Think of each session as an informal
opportunity to stop in, meet us, meet other netpreneurs, and gain ideas for your
net-centric business. Registration is typically limited to approximately 250 with first
available seating given to netpreneurs and aspiring netpreneurs. The description of your
company is, in essence, your ticket to attend as space is available. If you are a
netpreneur, please make sure your company description covers the netcentric nature of your
business or your business idea.
||Made possible at no charge to the netpreneur
community by the Morino Institute Netpreneur Program.