Now or Never.

The Battle for Internet Consumers.

11/10/99


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Table of Contents

Forrester

Presenter: Mary Modahl

Theme

Agenda

Meet the Internet consumer

Mainstream Versus Early Adopters

Technographics?

Appealing to high-income pessimists

www.fidelity.com

Fidelity’s results

Appealing to low-income optimists

www.theknot.com

www.theknot.com

The Knot’s results

Agenda

Dot-coms versus traditionals

Two choices for traditional companies

Wholesale transformation

Intuit’s transformation of TurboTax

Intuit’s transformation of TurboTax

Two choices for traditional companies

Risk balancing

Risk balancing at Disney

Benefits of risk balancing

Agenda

Implications for dot-coms

Dot-coms face two main expenditures

The impact of technology investment

Market structure on the Internet

Summary

Thank you

Author: Forrester Research

Home Page: www.forrester.com