The Battle for Internet Consumers.
Forrester
Presenter: Mary Modahl
Theme
Agenda
Meet the Internet consumer
Mainstream Versus Early Adopters
Technographics?
Appealing to high-income pessimists
www.fidelity.com
Fidelity’s results
Appealing to low-income optimists
www.theknot.com
The Knot’s results
Dot-coms versus traditionals
Two choices for traditional companies
Wholesale transformation
Intuit’s transformation of TurboTax
Risk balancing
Risk balancing at Disney
Benefits of risk balancing
Implications for dot-coms
Dot-coms face two main expenditures
The impact of technology investment
Market structure on the Internet
Summary
Thank you
Home Page: www.forrester.com