the basics for startup entrepreneurs
maximizing pr efforts

Getting your story out is essential for any business, but it can be especially difficult for the start-up netpreneur. Faced with a shoestring budget, marketing inexperience, a product or service that's sometimes difficult to explain and a lot of noise in the marketplace, how can you do a better job of maximizing your efforts? Entrepreneurs had an opportunity to ask the experts for tips and pointers at this Morino Institute Netpreneur Program town hall meeting held September 3, 1997, at the Freedom Forum in Arlington, Virginia.

panelists:

Pam McGraw, Vice President, Public Relations for AOL Greenhouse
Gene Austin, Vice President, Sales and Marketing for NetStart, Inc.
Rajiv Chandrasekaran, Reporter, The Washington Post
Randy Barrett, Reporter, Inter@ctive Week Magazine

Statements made at Netpreneur events and recorded here reflect solely the views of the speakers and have not been reviewed or researched for accuracy or truthfulness. These statements in no way reflect the opinions or beliefs of the Morino Institute, Netpreneur.org or any of their affiliates, agents, officers or directors. The transcript is provided "as is" and your use is at your own risk.  
Copyright 1997 Morino Institute. All rights reserved. Edited for length and clarity.

Getting your story out is essential for any business, but it can be especially difficult for the start-up netpreneur. Faced with a shoestring budget, marketing inexperience, a product or service that's sometimes difficult to explain and a lot of noise in the marketplace, how can you do a better job of maximizing your efforts? Ask The Experts: Maximizing Public Relations Efforts for the Start-up Netpreneur presented an opportunity to ask the experts for tips, pointers and opinions about public relations.

In this town-hall forum hosted by the Freedom Forum in Arlington, Virginia, brief presentations were followed by extensive audience Q&A. The goal was to learn from each other, as well as from those who have been there. Panelists included high-tech PR professionals and respected journalists who advised Netpreneurs on how to work with the media more productively.