basics for startup entrepreneurs
maximizing pr efforts
your story out is essential for any business, but it can be especially
difficult for the start-up netpreneur. Faced with a shoestring budget,
marketing inexperience, a product or service that's sometimes difficult to
explain and a lot of noise in the marketplace, how can you do a better job
of maximizing your efforts? Entrepreneurs had an opportunity to ask the
experts for tips and pointers at this
Morino Institute Netpreneur Program town hall meeting held September 3,
1997, at the Freedom Forum in Arlington, Virginia.
Pam McGraw, Vice
President, Public Relations for AOL Greenhouse
Gene Austin, Vice President, Sales and Marketing for NetStart, Inc.
Rajiv Chandrasekaran, Reporter, The Washington Post
Randy Barrett, Reporter, Inter@ctive Week Magazine
made at Netpreneur events and recorded here reflect solely the views of
the speakers and have not been reviewed or researched for accuracy or
truthfulness. These statements in no way reflect the opinions or beliefs
of the Morino Institute, Netpreneur.org or any of their affiliates,
agents, officers or directors. The transcript is provided "as
is" and your use is at your own risk.
Copyright 1997 Morino
Institute. All rights reserved. Edited for length and clarity.