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Finding the Golden Needle
Netpreneurs Discuss Their First Funding Experiences


Mr. Witzel: What a great job. Thank you all. I also want thank Rolf Selvig, Director of Business Development of VentureOne in San Francisco, for contributing data that was used in the research and preparation of this evening.

One last announcement, please. As background, I noticed a message posted weeks ago by John Casey of Sushi Software about Gerald Benjamin's book Finding Your Wings: How to Locate Private Investors To Fund Your Venture (John Wiley & Sons, 1996). A new edition is due out soon. This morning I got the following message from John giving his assessment of the book:

Sorry for the delay in responding. I have been crazy busy running around Hong Kong, Thailand and Japan the last ten days. In a funny coincidence, I took the Benjamin book along on the trip and reread it on the flight back from Tokyo. I think that Finding Your Wings provides a good map for the entrepreneur who is pursuing private investors. ‘The capital-raising process cannot be successfully navigated in ignorance,’ says Benjamin. This particular map will certainly help the entrepreneur find and sign angel investors with fewer missteps and wrong turns. A map is especially important for male entrepreneurs since we hate to stop and ask for directions.
There are a number of useful checklists in the book, including Is This Deal Financeable, and Expense Items in Raising Capital. The chapter including comments from a variety of different types of angels regarding what they look for in a deal was full of good, common-sense advice. And the overall tone of the book was a friendly, 'coaching' one, which made it easy reading during the flight.

Which leads to tonight’s announcement. This fall we plan to host An Evening With Gerald Benjamin, author of Finding Your Wings. We'll keep you posted on this and other funding events.

Once again, thank you all for attending, drive safely, and we wish you all success in financing and growing your businesses. We look forward to seeing you all again soon, both online and off.


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