Search Engine Registration
Q1: What is the best way (free or paid) to get a site registered with the top search
Search engines are one of the best ways to bring people to your site. However, don't
spend your money on site registration. It is fairly easy to do yourself, and it gives you
a better idea of how your site will appear in those search engines, (see also Question #3
- below). The following references will help you with design and site registration:
Sites and Articles:
- Search Engine Watch http://www.searchenginewatch.com/
- Internet Business Pages http://www.searchhelp.com/sitereg/tips.html
- Stars http://Stars.com/Location/Promotion/
- Exploit, http://www.exploit.com
Submission Wizard Software.
- List Digest (#269), http://www.le-digest.com.
- Virtual Promote, http://www.virtualpromote.com
- Goldray http://goldray.com/register.htm.
- Measuring the Impact of Your Web Site by Robert W. Buchanan, Charles Lukaszewski,
Robert W. Buchanan Jr. http://www.amazon.com/exec/obidos/ISBN=0471172499/wilsoninternetseA/
- Planet Ocean Communications, firstname.lastname@example.org has a book The Search Engine Wars
which provides advice on improving your performance in search engines. For an annual fee
you can download the book and you also get regular email updates "The Search Engine
Wars Update Newsletter."
Do-It-Yourself registration sites:
- Submit It! http://www.submit-it.com/
- Web Step http://www.mmgco.com/top100.html
- Top Site Indexing, www.topindex.com. We do
not guarantee results but had some real successes.
- WebPromote, http://www.webpromote.com.
Their product, Web Promote Prominence, brings your site to the top of a search engine
query result. Cost is based on each click through.
Q2: What are the top search engines for registration?
You really only need to register with the top 5-8 search engines. They are easy and
take just a few minutes to register. The rest of the search engines are probably not worth
your time. Besides, the lesser-known ones will be searching the top sites for their
listings and copying them.
List of the top search engines:
- Web Step Top 100 http://www.mmgco.com/t1006in1.html
Here are the unofficial top 5:
- Yahoo http://www.yahoo.com
- Infoseek http://www.infoseek.com
- Excite http://www.excite.com
- Lycos http://www.lycos.com
- Hotbot http://www.hotbot.com
Q3: How can I index my site for search engines?
Here are a number of ways to get your site ranked high enough in search engines that
it's listed at or near the top of a search results page:
All search engines use the location of keywords and frequency of keywords in a Web page
as the basis for ranking queries. Thus, keywords will certainly make of break your
listing. To develop your keywords, try to imagine how you would describe your company or
product to an uninformed audience. Then use these keywords in your content and throughout
A. Location: Search engines will check to see if keywords appear near the top of
a Web page, either in the title or in the first few paragraphs. Pages with keywords
appearing in the title area are assumed to be more relevant than others to the topic.
Search engines assume that any page relevant to the topic will have its keywords
positioned at or near the top of the page, so you need to make sure that your keywords
B. Frequency: Search engines also pay attention to frequency. It will analyze
how often keywords appear in relation to other words in a Web page. Those with higher
frequency are deemed more relevant than other pages in your site. But remember, no
spamming! All of the major search engines will penalize you for repeating keywords in a
tiny font or in the same color as the background color to make the text invisible to
If you have the money, you can also get your site listed in the top site in your
category or buy the key search words. However, the price is quite high, sometimes over
$100,000 per year to get placement with an AOL, Netscape, or Yahoo.
Many Web designers mistakenly assume these are the secret to making sure their Web
pages make it to the top of the rankings. However, not all search engines necessarily pay
full attention to meta tags. In fact, Excite, Lycos, and Open Text do not at all. Note
that there are plenty of cases in which pages without meta tags still get ranked highly.
To know more about META tags, see http://vancouver-webpages.com/META/,
or search for "meta" in any major search engine.
Submitting Your Site
Some search engines will allow you to submit your site as a Regional Site or as a Metro
Site. Yahoo allows both and the response time is much quicker. (i.e. Yahoo ! Washington,
Build relationships at the Search Engines
You may want to build relationships with content producers at the major search engines.
Call and find out the content producer(s) for the areas where you are listed, and try to
sell the content producer on the value that your product brings to their search engine.
Most of the search engines are ad revenue driven so make sure you sell how your product
will attract more eyeballs and generate more advertising revenues for them. They may give
you better placement. They need your content as much as you need their distribution.
Placement Beyond Search Engines
Register or exchange links with other smaller, more focused sites. You can buy the PC
Meter Report which does a good job quantifying the sites which might have traffic to fit
your constituency. The little deals quickly add up to big deals sooner than you expect.
[Hans Tallis@ERS_TYSONS, David P. Thomasson, email@example.com, Harold
Goldstein - firstname.lastname@example.org, Sanjay V. Patel, email@example.com, Leon Harris,
firstname.lastname@example.org; Harold Kraft, email@example.com; Susan DeFife, firstname.lastname@example.org;
Maurice Boissiere, email@example.com; Betsy Cragon, firstname.lastname@example.org, Michael
Crouse, email@example.com; Joe Rothstein, Isis Interactive; Sean Greene,
firstname.lastname@example.org; Neil Edwards, email@example.com, Ross A. Finlayson,