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Netpreneur News
Volume 7, Number 38, September 26, 2002

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This Week's Contents:

       1.1 Blocking and Tackling
       1.2 But The Beard Is Real
      2.1 Appfluent's Database Applications Accelerator
      2.2 DataDirect Converts XML And Database Formats
      2.3 See 3pO's Content Payment Solution Run
      2.4 Round-up: Quick Hits from Trust Digital, Dynamic Telecom, and Cambrian

      3.1 Dough Raise Me
      ...... more than $11.5 million for 2 local entrepreneurs

      3.2 Life In The Food Chain
      ...... Media Cybernetics Acquires Definitive Imaging
      ...... EurekaGGN Acquires e-Link
      ...... L-3 Acquires TMA

      4.1 ITAA Finds Slight Increase In IT Workforce
  5) WHO'SWARE about people at NEA and B2eMarkets

|||||||||||||||||||| 1. News About The Program ||||||||||||||||||

Coffee & DoughNets gets back to basics (and back to breakfast) next
month for "Blocking and Tackling: Operational Challenges for
Startups." A panel of early-stage entrepreneurs will discuss the
operational challenges they face as their startups grow, including
building a startup team, explaining the vision, attracting mentors
and advisors, closing initial customers, and competing with limited
resources. C&D will be Wednesday, October 23, 7:00 AM at the Mazza
Gallerie AMC Cinemas on Wisconsin Avenue in Washington, DC.
Sign up now at:

Starting a business may be easier than you think. According to Mike
Southon and Chris West, all you need is a beermat. OK, so you'll
need more than that later, but to get started on the right track,
just write three things on the beermat: your two-sentence elevator
pitch, the name of your mentor, and the name of your first customer.
Piece o' cake, huh? Well, better first check out the summary and
transcript from last week's Coffee & DoughNets, "The Beermat
Entrepreneur," to get more info on topics ranging from what
makes a good pitch, to who to hire when, to the best kind of glue
for your fake mustache. The pieces are now available (undisguised)
at the Netpreneur website, and look for the video next week.

C&D Archive:

|||||||||||||||||| 2. Regional Netpreneurs ||||||||||||||||||

(Arlington, VA) Appfluent Technology, a provider of software to
improve enterprise application performance, launched Appfluent
Accelerator, which the company says will deliver up to 700%
improvement in throughput and response time of database-driven
enterprise applications. It uses SQL analytics to collect and
analyze information about application-database interactions, which
it then uses to distribute workload and implement optimizations.
Appfluent says it improves most Oracle-driven applications,
including business intelligence and reporting applications, CRM,
call center, Web/ecommerce and other enterprise applications.

(Rockville, MD) DataDirect Technologies introduced DataDirect
jXTransformer, a new software product that lets Internet application
architects and developers transform data between XML and relational
formats in Java programs. Programmers can write XML code once that
works across multiple relational databases and with older versions
of individual databases. Because it uses an API for data access and
does not require any database changes, it offers more flexibility
than proprietary database XML extensions, many of which require
creating new relational objects and stored procedures.

(Charlottesville, VA) Three Penny Operator (3pO) debuted its system
that enables websites to automatically charge a pay-as-you-go,
three-cent "toll" whenever the site is accessed, of which the
content provider keeps one or two cents depending on the volume of
traffic. 3pO's infrastructure uses a prepaid operational formula
similar to the Smart Tag-type systems used on highways. The company
collects the three-penny charge, then pays the site. 3pO says a site
that attracts 135,000 to 140,000 hits per day can generate about $12
million in annual profits. The system enables users to pay only for
what they use and protects their privacy. For content providers, it
does not require additional commitment of time, staff, or money.


(Washington, DC) Trust Digital introduced Version 2.0 of its
PDASecure Enterprise, a solution that protects data stored on
handheld computers through password protection, multiple levels of
data encryption, and administrative control features. The new
version adds enhancements for centralized administration of mobile
security policies.

(Germantown, MD) Dynamic Telecommunications, a provider of
high-speed wireless test and measurement solutions, released Version
4.0 of its UMTS WCDMA Scanning Receiver for 3G wireless WCDMA
networks. The new version has increased scanning rates and wider
bandwidth measurements.

(Fairfax, VA) Cambrian Communications announced that it filed
voluntary petitions for reorganization under Chapter 11 of the US
Bankruptcy Code. The company will continue operating while it
develops a reorganization plan.

|||||||||||||||||| 3. Funding & Finance News ||||||||||||||||||


$5 million for Richmond, VA-based Tridium, a provider of
Internet-enabled automation software infrastructure and enterprise
applications. The money comes from Marubeni Corporation, a new
investor and supporter of Tridium products in Asia, and K Road
Ventures, which increased its existing ownership in Tridium. The
investment will be used to enhance Tridium's Niagara Framework,
which allows companies to build software applications for accessing,
automating, and controlling smart devices in real-time over the

$6.5 million for Tysons Corner-based netDecide, a developer of
Web-based wealth management systems for the financial services
industry. The money comes from a combination of venture capital and
financial service firms co-led by Dominion Ventures and Walker
Ventures, with participation from Bank of America, Ernst & Young,
Legg Mason,, eMedia Club, and existing individual


-- Media Cybernetics Acquires Definitive Imaging
(Silver Spring, MD) Media Cybernetics, a provider of analytical
image analysis software, has acquired all of the intellectual
property and related assets of Definitive Imaging, Ltd., an image
analysis software provider for metallographic and materials science
quality control. Definitive's MSQ software, which Media Cybernetics
will continue to support, provides a quantitative method for
analyzing and measuring samples in materials labs.

-- EurekaGGN Acquires e-Link
(McLean, VA) New York-based EurekaGGN acquired local competitor
e-Link Communications. Both companies provide in-building
communications services, EurekaGGN in New York and Southern
California, e-Link in New York and Washington, DC. Both companies
partner with commercial real estate owners to deploy telecom
infrastructure within office buildings for use by commercial
tenants. The combined company becomes one of the nation's largest
such providers, with installed infrastructure in more than 750 major
office buildings, over 5,000 business customers, and approximately
$35 million in annual revenue.

-- L-3 Acquires TMA
(McLean, VA) NYC-based L-3 Communications acquired Technology,
Management & Analysis Corp. (TMA) for approximately $50 million in
cash, plus additional consideration of up to $7 million to be based
on financial performance. TMA provides professional services to the
Department of Defense, primarily in support of the Naval surface and
combat fleet. L-3 supplies a variety of technology solutions to the
government, including secure communications, avionics, ocean, space,
and wireless systems and products.

|||||||||||||||||| 4. Opportunities & Resources ||||||||||||||||||

(Arlington, VA) The US IT workforce has grown less than 1% since the
start of the year, while the demand forecast by IT hiring managers
for new workers has dropped sharply. The findings are part of a new
update to the Information Technology Association of America (ITAA)
annual workforce study, "Bouncing Back." The quarterly update finds
that the overall size of the IT workforce has grown by a net 85,437
positions since January, 2002, to 9,981,353. Employers added 782,466
IT workers and dismissed 697,029 IT workers during the period.
Hiring managers have adjusted their 12-month hiring outlook
considerably. In January 2002, they indicated their intent to fill
1,148,639 million IT positions over the subsequent 12 months, but by
July the volume of demand had dropped by 27% to 834,727. Tech
support specialists remain the most often hired workers. Of 440,282
IT workers hired in the last three months, almost one-third or
147,649 were in the tech support category. Web developers were the
next most popular hiring category, with 93,410 added, followed by
network design/administrators with 47,463.

|||||||||||||||||| 5. Who'sWare ||||||||||||||||||

(Baltimore, MD) Venture capital firm New Enterprise Associates (NEA)
named Christopher Shen, MD, as Principal on its healthcare team
focusing on biotechnology and medical device investments. He was
most recently a Lecturer at the Stanford University School of
Medicine, co-teaching a course on medical technology innovation.

(Rockville, MD) B2eMarkets, a provider of procurement management
solutions, named T. Allan McArtor, Chairman of Airbus North America
Holdings, to its Board of Directors.

Thanks for your interest in and support of the Morino Institute's
Netpreneur News is copyright 2002, Morino Institute, all rights reserved. The information contained here has been obtained from sources believed to be reliable, but is not necessarily complete and its accuracy cannot be guaranteed. It is provided "as is" and your use is at your own risk.

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